Taking care of the people you love shouldn’t be so hard. Let tendercare do the hard work for you.
At tendercare, we're transforming the experience of tending to a loved one. We understand caregiving can often feel like navigating a complex maze of responsibilities and information. But it doesn't have to be that way. With the help of technology, we're working to bridge the gap, making it easier and more affordable for anyone stepping into the role of family caregiver. Our goal is to make the process smoother, so you can focus on the important part—the loving bond with your loved ones. With tendercare, we're not just providing tools, we're offering guidance, support, and a community to lean on, because the journey of caregiving should be about love, not obstacles.
Our Mission
To transform caregiving into tender loving care.
Our Values
Focus on the caregiver
Caregivers put others first. We put caregivers first.
Keep it simple—for everyone
Life is complicated. We aim to make it simple.
Respect the journey
Caregiving is difficult. We honor this experience.
Save time
Time is precious. We work to give it back.

The story behind tendercare
This is Mike, Shauna’s dad. He raised her as a single parent, and they’ve been best friends since the beginning.
But, in 2014, Shauna’s dad Mike was diagnosed with early-onset Alzheimer’s. This immediately put an end to his career and changed every aspect of both their daily lives.
Overnight, with a busy day job in big tech and from nearly 3,000 miles away, Shauna became responsible for managing her Dad’s life in addition to her own. With no experience, know-how, or expertise, she found herself hacking tools and services to manage all of Mike’s needs from a distance and honor his wishes for living at home.
To do this, Shauna assembled a remote platform for taking care of another adult’s life. 8 years later, Mike is one of the lucky few, still aging in his home - the one Shauna grew up in. Shauna founded tendercare to put the lessons she learned, and solutions she created into the hands of anyone taking care of an adult loved one.
Our Team
Shauna Sweeney
Founder & CEO
Shauna founded tendercare from the inside of the problem. When her father was diagnosed with early-onset Alzheimer's, she became his primary caregiver overnight — managing his life remotely while serving as a tech executive at Meta. She built the tools she needed but couldn't find, so no family would have to start from scratch again.
Matt Anchin
Head of Business Development & Partnerships
Matt is the person companies call when the moment is too important to get wrong. When his mom's Alzheimer's required professional care, his family was fortunate: a care guide changed the entire course for them. He saw what that made possible, and who doesn't get access to it. At tendercare, he builds the partnerships and infrastructure to make sure more families get that.
Santiago Minian
Head of Technology
Santiago builds the technical foundation families trust their most sensitive information to. His background spans HIPAA-compliant systems, startup-speed iteration, and enterprise-grade reliability — the full stack of what tendercare's infrastructure requires.
Lindsey Klavitter
Head of Design
A mission-driven designer specializing in creating intuitive healthcare experiences, Lindsey focuses on simplifying complex user journeys and making technology accessible for all ages.
Chris Punsalan
Creative Director & Head of Community
Chris built one of the largest caregiving communities in the country — 5.5 million followers — by showing up honestly about what caring for his grandmother actually looked like. That audience, and that trust, now amplify tendercare's mission at a scale no ad budget can buy.
Diane Pagan
VP, Clinical Strategy
A nurse practitioner with 25 years of experience caring for older adults, Diane brings real clinical depth to tendercare's standards — making sure the bar we hold our network to is the same bar she'd hold for her own family.
Simran Dua
Head of Product Ops
Simran brings the operational discipline of Amazon and Unilever to tendercare's product and operations — backed by an MBA from Yale SOM. She's built complex consumer systems that have to work perfectly for people under stress. That's exactly what tendercare needs.
Jess Fajardo
Head of Data & Customer Success
Jess spent a decade building data infrastructure and growth systems at One Medical and Amazon before joining tendercare. She brings the operational rigor of scaled health tech and deep roots in the AgeTech community to everything she builds here.
Lisa Sherrill
Lead Care Navigator
A care navigator with extensive real-world experience helping families find their footing, Lisa serves as tendercare's Lead Guide — working directly with caregivers to help them take the next right step when the system feels impossible to figure out, and training our next generation of Guides.
Our Advisors
Mimi Santry
Eldercare Advisor
A Certified Senior Advisor with years of hands-on eldercare experience, Mimi helps tendercare stay connected to the real-world needs of seniors and the families caring for them.
Lisa Ling
Chief Caregiver Advocate & Advisor
Emmy-winning journalist. Experienced family caregiver. For two years Lisa traveled the country for CBS reporting on what caregiving actually costs American families. She joined tendercare because she believes this is where the real work is.
Kasia Chmielinski
Data & AI Advisor
Co-founder of the Data Nutrition Project and Senior Advisor on Data & AI at the United Nations, Kasia brings deep expertise in responsible AI and data systems — helping tendercare build technology that is fair, transparent, and worthy of families' trust.
Mustafa "Moose" Paksoy
Technology Advisor
A seasoned engineering leader with 17 years scaling technical teams at companies including Amplitude, Optimizely, and Salesforce, Moose advises tendercare on technology strategy, engineering leadership, and building for scale.
Robbie Kellman Baxter
Membership & Growth Advisor
Author of The Membership Economy and The Forever Transaction, Robbie is the world's leading authority on membership and subscription models — advising tendercare on how to build lasting, trust-based relationships with the families and professionals it serves.
Frequently Asked Questions
- What is tendercare?
- tendercare is a platform transforming the experience of family caregivers, helping them organize information, coordinate care, and connect families to a trusted network of professionals and each other.
- How does tendercare support caregivers?
- tendercare is a free, easy-to-use app that organizes vital information, helps prepare for emergencies, and connects families to a curated directory of thoroughly vetted professionals across 14+ service categories. We also offer shared access for siblings, guided care plans, secure document storage, task management, and a private online community.
- How much does tendercare cost?
- tendercare is 100% free. Always.
- How does tendercare make money?
- We make money through annual memberships in our Trusted Network — a curated group of thoroughly vetted eldercare service providers. These are neither advertisers nor sponsors. They’re professionals who earn their spot by passing our rigorous vetting process. We never sell or share your personal information with them, or take a cut from what they earn. They pay us an annual fee and are clearly marked as “Verified Members” in our app, so families can find the right help faster, safer, and with confidence.
- What is tendercare's mission?
- To transform caregiving into tender loving care by empowering families with smart tools and trusted support.
- Why was tendercare created?
- When Shauna Sweeney’s father was diagnosed with early-onset Alzheimer’s, she hit every roadblock families face: missed bills, confusing legal forms, medical crises, and endless Google searches. She built tendercare to give families one place to stay organized, know what to do next, and get real help — making family caregiving simpler and more human.
- Is my information secure?
- We use bank-level encryption, secure infrastructure, and strict access controls to protect your data. Every piece of information is encrypted, and we maintain formal privacy agreements with all our technology providers. Tendercare is built with a privacy-first design, ensuring your family's information stays private and under your control. We maintain rigorous security standards and work only with partners who meet our strict privacy and security requirements. (Read More)
- Can I access tendercare on mobile devices?
- tendercare works on iPhones with iOS 15 or newer, and on Android smartphones running version 6.0 (Marshmallow) or higher.




