NEW YORK, N.Y. – May 20, 2025 – tendercare, the AI-powered platform built to support families caring for aging loved ones, today announced the launch of its Trusted Network—a curated national directory of thoroughly vetted adult caregiving service providers. As part of the launch, tendercare also announced a strategic alliance with Assisted Living Locators (ALL), a leading senior living advisor with local experts who will serve as anchor members of the Trusted Network across 50 markets.
Available now in the tendercare app, the Trusted Network includes professionals in the most-needed categories in aging and eldercare, including senior living placement, elder law, Medicaid planning, in-home care, real estate transitions, financial advising, and more.
Every Trusted Network member undergoes a stringent and comprehensive vetting process, including background checks, credential verification, auditing, and review by the tendercare team.
“With 10,000 people turning 65 every day, we’re filling an exponentially growing gap in care,” said Shauna Sweeney, founder and CEO of tendercare. “Too often, families don’t know where to turn to when their loved one’s needs change—our Trusted Network gives them that. We’re becoming the long-overdue connector across the ecosystem of adult care service providers eager to meet families where they are.”
As part of the launch, tendercare has formed a strategic partnership with Assisted Living Locators, a national franchised network of senior placement advisors dedicated to helping seniors find the right living and care solutions. ALL's local care advisors offer free, personalized guidance to families navigating senior housing and care, and will become anchor members of the tendercare Trusted Network in more than 50 initial regions.
“Our advisors help families every day—finding the right senior living options, navigating tough decisions, connecting them to the best resources,” said Felicia Sanders, Brand President of Assisted Living Locators. “Assisted Living Locators is leaning into building our local knowledge with every one of our advisors and investing in leveraging smarter matching technology like tendercare. tendercare is a new breed of innovation in this space—and we’re thrilled to be part of it.”
Solving the “Who Do I Call?” Crisis
For millions of Americans supporting aging parents, knowing who to call and who to trust is often the most overwhelming part of caring for their loved ones. Traditional directories are either pay-to-play, limited in scope, or lack context for a family’s specific needs. The Trusted Network changes that by surfacing more than 210,000 eldercare service providers nationwide, across 14 essential categories. A select group has earned Verified Member status, having met tendercare’s rigorous vetting standards for quality, expertise, and trustworthiness. These Verified Members always appear first, giving families peace of mind and clarity when they need it most:
Personalized, context-aware providers match based on zip code, care needs, and family goals
Verified providers are clearly labeled and prioritized in network listings
A broader list of local non-member options is shown transparently, so families have choice
No spam or sales tactics—tendercare users initiate contact, and personal data is never sold
“There used to be no comprehensive resource for finding help, but now there is,” said JP Muir, Founder & CEO of Health Care Connectors and a Trusted Network member. “You can’t just buy your way onto this platform. That’s a major shift.”
Trusted Network members are currently available in 14 high-impact service areas, including:
Adult Day Centers
Elder Law & Estate Planning
Domestic Staffing
Financial Advisors
Geriatric Care Management
Home Care
Home Health Care
Home Safety
Long-Term Care Insurance Consultants
Medical Insurance Consultants
Medicaid Preparation & Planning
Senior Real Estate Specialists & Home Transitions
Senior Move Managers
Durable Medical Equipment
“When Shauna told me about tendercare, I said, ‘Why did it take so long?’ Families call me at 2 a.m. from the ER needing legal documents. Now, they can have them—and the help they need—in one place. That’s game-changing,” said Mike LaMagna, elder law attorney and Trusted Network member.
“I’ve wanted something like this for years. tendercare backing every vetted provider finally gives families a trusted place to start. I can say, ‘they are legit,’” said Jennifer Baukol, senior real estate specialist, Coldwell Banker, and Trusted Network member
“One of the biggest risks to any financial plan is an unexpected care need. As financial planners, we can help prepare for the cost, but families also need trusted partners to carry it out. The tendercare Trusted Network fills that void. It’s not just convenient—it protects the plan,” said Zahya Beall, AAMS®, CIMA®, financial planner, Damefender, and tendercare Trusted Network member.
Trusted Network members are held to the same high standards tendercare would expect for its own families. Many members of the tendercare team are caregivers themselves, and the company applies that lens to every aspect of its business. To become a Trusted Network member, providers must meet tendercare’s stringent quality and safety standards, including:
A minimum of two years in business
Clean background and complaint history
Current licensure, insurance, and professional certifications
Professional references or client testimonials
Audit and review by the tendercare team
Additionally, tendercare limits the number of Trusted Network members per region to maintain a high standard of service and ensure families get access to only the most qualified experts.
Interested providers can reach out to tendercare directly.
tendercare is an AI-powered platform built to transform the experience of family caregiving. From care planning and document organization to emergency readiness and trusted provider discovery, tendercare helps families care smarter for those who matter most—at every stage. Founded by long-distance caregiver and former Meta executive Shauna Sweeney, tendercare is already helping thousands of families across the country.
Learn more at: trytendercare.com Download the app: iOS App Store Press Contact: pr@trytendercare.com
© 2025 TenderCo Inc. All rights reserved.