Kris Diaz, together with business partner Cindy Smith, built Care Innovations to be small on purpose. After running a branch office for a national home care and staffing company together starting in 1988, they saw what happens when growth outpaces personal connection. Families become numbers, caregivers become interchangeable.

After watching Kris’ grandfather live independently until ninety-nine, and from a growing sense that home was where most families wanted their parents to stay, Kris and Cindy stepped away to start their own agency with a deliberate plan: stay small enough to know every client, every family member, and every caregiver by name.


That intentional scale shows up in how they work. Both owners are Certified Care Managers who stay directly involved in assessments, care planning, and family communication. When a client's needs shift, sometimes quickly, the team can respond without layers of approvals or delays. Before any first solo shift, new caregivers go through an unbilled 4-5 hour training shift at the client's home, working alongside a supervisor or existing caregiver, meeting the family, and understanding the small details that matter, like how someone takes their coffee. The details matter to Care Innovations, and nothing is left to chance.


Families who have worked with the agency describe a level of personalized attention and education that stands out, noting the team's responsiveness even on short notice and the sense that their loved one was in hands they could trust during some of the hardest stretches of caregiving.