Assisted Living Locators
Senior Living Placement
Free expert guidance to find the right assisted living or memory care community — matched to your loved one's care needs, budget, and location.
Also known as: Assisted living placement, Senior living advisors, Placement agents, Senior care advisors
Who this is for
Is this what you're looking for?
Here are a few situations where families turn to this kind of help.
You know it's time, but you don't know where to start
Your dad can no longer safely live alone. You know assisted living is probably the right next step, but there are dozens of communities nearby and no clear way to compare them.
You've toured communities, but they all blend together
The brochures look similar, the tours feel scripted, and you don't know what to look for. You need someone who knows these communities from the inside — not just the marketing version.
The situation changed quickly and you need to move fast
Your mom's needs have progressed and her current community can no longer support her. You need to find a new placement quickly and don't know how to navigate the process under time pressure.
There are many more situations where this kind of support makes sense. If you're not sure whether it's the right fit, searching is a good first step.
What to expect
What working with a placement advisor looks like
Free
for families
$3–7k
avg monthly cost
Waitlists
at top communities
Memory care
also available
Placement advisors help families find and evaluate senior living communities — assisted living, memory care, and independent living. Most are free to families because they're paid a referral fee by the community. A good advisor starts with your loved one's care needs, budget, and preferences, then identifies matching communities, arranges tours, and helps you compare options honestly. Monthly costs typically range from $3,000 to $7,000 depending on location and level of care; memory care is usually higher.
How tendercare vets
How tendercare vets these providers
Every provider in tendercare's Trusted Network completes a six-point vetting process — background checks, license and insurance verification, client references, and expert review. Membership is never sold; it's earned.
Never pay-to-play. Membership is earned.
Trusted network providers
Senior Living Placement near you
Assisted Living Locators of San Francisco & North San Mateo County
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The Care Concierge
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View trusted senior living placement providers near you
Frequently asked questions
What families ask
Placement advisors help families find and evaluate senior living communities. They assess your loved one's care needs, budget, and preferences, identify matching communities, arrange and accompany you on tours, and help you compare options. Most are free to families — they earn a referral fee from the community when a placement is made.
Assisted living typically costs $3,000 to $7,000 per month depending on location, level of care, and amenities. Memory care is usually $1,000 to $2,000 per month more. These costs are generally not covered by Medicare. Medicaid may cover some costs depending on your state. Long-term care insurance often covers assisted living — review your policy carefully before ruling out any options.
Medicare does not cover assisted living. Medicare only covers skilled medical care — nursing, therapy — in specific settings. Medicaid may cover assisted living in some states for eligible individuals, though coverage varies widely. Long-term care insurance is the most common way families fund assisted living. A financial advisor or elder law attorney can help you understand what funding options apply to your situation.
This is an important question to ask directly. A trustworthy advisor will tell you upfront how they're compensated and confirm it doesn't influence their recommendations. Ask whether they'll include communities that don't pay referral fees — some excellent communities operate outside these arrangements. Ask how many communities they've personally visited. Advisors with genuine local knowledge and a reputation to protect tend to give more honest guidance.
As early as possible. The best communities have waitlists, and starting the search before a crisis gives you more options and better decision-making conditions. Even if a move isn't imminent, understanding what's available, what it costs, and what your loved one qualifies for takes time. Many families who start early make a much smoother transition than those forced to decide under pressure.
Visit more than once — including an unannounced visit if possible. Observe how staff interact with residents, whether the environment feels warm or institutional, and whether the activities and social programming match your loved one's interests. Ask about staff turnover, the ratio of aides to residents, and how the community handles medical emergencies. Talk to family members of current residents if you can.
Assisted living provides support for daily activities — meals, bathing, medication management — in a residential setting, with staff available but not always in sight. Memory care is a more structured, secured environment designed specifically for people with dementia or Alzheimer's. Memory care units typically have higher staff ratios, secured exits to prevent wandering, and programming tailored to cognitive decline.
The transition period — the first 60 to 90 days — is the most important. Ask your placement advisor whether they follow up after the move, and ask the community what their onboarding process looks like. Stay involved: visit regularly, attend care conferences, and speak up early if something doesn't seem right. Most challenges in the first months are solvable if caught early.
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