Lori Williams launched her senior placement business in 2018 after watching her own family struggle to find the right resources for her grandmother, who had been diagnosed with dementia. That experience, of loving someone deeply and still not knowing where to turn, is the reason her work begins with listening, not a list.

An initial phone consultation covers daily routine, health concerns, personality, interests, budget, and preferred location, because the right community depends on far more than availability or price. From there, she builds a short, curated set of options rather than sending families off to tour everything within 30 miles.

Each recommendation comes with her own reasoning for being on the list, and she stays involved through tours, feedback, and the logistics of the move.

That hands-on involvement took on new meaning in 2022, when her husband suffered a series of four strokes on Christmas Day, and she stepped into the role of his primary caregiver.

In other words, Lori's been there. Families working with Lori are talking with someone who has navigated ICU decisions, rehab qualifications, insurance, and home modifications from the inside, not only as a placement professional, but as a caregiver living it.